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Source : Research International and the Henley Centre for Forecasting. Successful. Ambitious. Aggressive. Clever. Hardworking. Modern. Arrogant. Boring.
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Welcome to HEC European Cultural Stereotypes, Values, and Adaptation

Reversing The Prism

Presented by Michael Segalla Groupe HEC

What's a stereotype? ster·e·o·type (stèr¹êetìp´, stîr¹) noun 1. A conventional, formulaic, and oversimplified


conception, opinion, or image: “Regional stereotypes have been part of Europe since ancient times. Italians are great lovers, French great chefs, Dutch love their caravans, Germans drive too fast, Spanish are,... well you get the idea!" One that is regarded as embodying or conforming to a set image or type.

Michael Segalla © 1999-2005

What are your stereotypes? • On the "name that prejudice" table check off three or four characteristics you most associate with each nationality. • When others announce their own stereotypes record those for your own nationality.

Michael Segalla © 1999-2005

How accurate are these stereotypes? • How accurate do you think they are? Not accurate ___

somewhat accurate ___ often accurate___ usually accurate___

• What things do you do that reinforce these stereotypes? • Recount one situation where think that you, – (a) reinforced the stereotype and – (b) diminished the stereotype.

Michael Segalla © 1999-2005

List things you do that reinforce these stereotypes? • 1 • 2 • 3 • 4 • 5 Michael Segalla © 1999-2005

Recount situations that; • A) reinforced the stereotype of your nationality

• B) diminished the stereotype of your nationality

Michael Segalla © 1999-2005

Name That Prejudice GERMAN








Successful Ambitious Aggressive Clever Hardworking Modern Arrogant Boring Humorous Helpful Stylish Lazy Untrustworthy Source : Research International and the Henley Centre for Forecasting

Michael Segalla © 1999-2005