comment les apps changent notre monde

App Publisher Business Objectives. Drive Downloads. Monetize. Paid UA. App Store. Optimization. Virality. App Store. (paid app,. IAP). Advertising. Commerce.
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The State of the App Economy Comment les Apps changent notre monde ? Thierry Guiot Directeur Europe du Sud & Afrique

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Global Reach and Local Understanding

Employees

across

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Le partenaire référent de l’App Economie mondiale Games

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Social

1 000 000 Apps connectées

Investors Platforms/ Mobile

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Entertainment /Media

Other

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App Publisher Business Objectives

App Annie Platform

Drive Downloads

Paid UA

App Store

Virality

Optimization

Other Organic

Reach Retention

Engage & Retain Users

Monetize App Store (paid app, IAP)

Advertising

Commerce

Indirectly

Revenue

The State of the App Economy • Pourquoi les Apps changent le monde ? • Où sont les opportunités ? • Comment sortir du lot ?

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