Company Profile

The british model Alexina Graham (Burberry, Rachel Roy) embodies the muse on these cinematic images, displaying the life of each ba&sh woman through a.
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Company Profile

Company Profile

Barbara & Sharon

Childhood friends Barbara Boccara and Sharon Krief have always been passionate about fashion, travel and encounters of all kinds. It was only natural to transform their complementary vision into their own brand: ba&sh. Since its launch in 2003, the line evolves around the concept of the “ideal wardrobe”: every-day-pieces in sumptuous fabrics, with the right balance between femininity and sophisticated cuts. Their creations reflect their sensibility: desirable dresses and jumpsuits, essential t-shirts and knitwear perfectly layering with jeans and pants. A display of various prints, precious materials as cotton veil, cashmere and silk, declined in refined shapes. Barbara and Sharon work with their feelings and desires, no trend book, but a strong determination and sense of identity that has established their ready-to-wear and accessories line into a leading contemporary brand. Now approaching its 10th anniversary, ba&sh maintains a steady growth with 35 owned stores and shop-in-shops, in addition to over 300 selling points in selected department 1 and specialty stores worldwide.

Fw 12-13 Campaign

AT THE TOP OF THE BILL The Parisian maison experiences a renewal through the medium of communication, setting up its new Fall-Winter 2012-2013 campaign under the sign of emotion. Submerging ourselves into the world of cinema, this campaign reveals a strong and yet sensitive leading heroine, full of life and passion. The designers Barbara Boccara and Sharon Krief have partnered up with the photographer Fred Meyland and the artistic director Philippe Gallocher, taking us on a journey into fashion seen as a full-length movie. The british model Alexina Graham (Burberry, Rachel Roy) embodies the muse on these cinematic images, displaying the life of each ba&sh woman through a wide-angled vision. 2

SS13 Campaign

SS13 Campaign



Emphasizhing its feminine DNA, fashion house ba&sh offers us a fresh and colorful summer campaign. A parisian collection on a palette of warm colors and a twist of bohemian influence, the campaign announces a season hihgh in temperature.

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Look Book SS13

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Website

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ba&sh News

Stockists

This past November 1st, ba&sh opened their new flagship store at Etienne Marcel, in the heart of Paris. An exceptional 300 square meters ongoing concept store, where Barbara and Sharon have handpicked a medley of cosmopolitan objects, completing their own collection of ready-to-wear and accessories. The feminine cocoon-like flagship store demonstrates ba&sh’s remarkable retail expansion of the past years.

ba&sh 21, rue Etienne MArcel 75002 Paris

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ba&sh Worldwide

Shops France

Upon opening, ba&sh met with great success among press, celebrities and buyers. Today we are represented in over 300 multi-brands and department stores of distinction worldwide, among them: Asos, Baycrez, Berriz, Bosco di Ciliegi, El Corte Ingles, Fred Segal, Jades, Le Bon Marché, Nida Boutique, Printemps, Podium, Schwarzhogerzeil, Sidefame HK, Suede, The Shop at Blue Bird, Ygreque...

Paris 215, rue St Honoré 75001 Paris - Tél: +33()140 150 9 37 10, rue du Jour 75001 Paris - Tél: +33(0)140 265 615 22, rue des Francs Bourgeois 75003 Paris - Tél: +33(0)142 785 510 83, rue d’Assas 75006 Paris - Tél: +33(0)146 347 409 80, rue des St Pères 75007 Paris - Tél: +33(0)142 220 637 65, av Victor Hugo 75016 Paris - Tél: +33(0)145 003 490 158, rue de Courcelles 75017 Paris - Tél: +33(0)147 631 911 1, bis rue des Abbesses 75018 Paris - Tél: +33(0)146 062 046 21, rue Etienne Marcel 70002 Paris - Tél: +33(0)142 337 792 81, rue St Dominique 75007 Paris - Tél: +33(0)145 517 654 118, Bd Jean Jaures 92100 Boulogne - Tél: +33(0)149 090 019 29, rue de Sablonville 92200 Neuilly-Sur-Seine - Tél: +33(0)146 370 493 26, rue au Pain 78100 St Germain en Laye - Tél: +33(0)139 218 108 Country Side 6, Ter Rue Folco de Baoncelli 84000 Avignon - - Tél: +33(0)490 822 305 5, rue Papassaudi 13100 Aix en Provence - Tél: +33(0)442 260 333 4, rue de la Monnaie 59800 Lille - Tél: +33(0)320 744 788 13, rue Gasparin 69002 Lyon - Tél: +33(0)478 429 268 65, rue de Paradis1 3006 Marseille - Tél: +33(0)960 443 835 13, rue Ancien Courrier 34000 Montpellier - Tél: +33(0)467 609 711 5, Rue Longchamp 06000 Nice - Tél: +33(0)493 806 597 3, rue de la Monnaie 35000 Rennes - Tél: +33(0)223 350 239 9, rue Cantegril 31000 Toulouse -Tél: +33(0)562 271 303 5, rue Montesquieu 33000 Bordeaux Corners France Le Printemps Haussmann: 64, bd Haussmann 75009 Paris - Tél: +33(0)971 497 933 Le Printemps Italie: 2Ccial 30, Avenue d’Italie 75013 Paris - Tél: +33(0)140 781 717 Le PrintempsNation: 21-25, Cours de Vincennes 75020 Paris - Tél: +33(0)143 711 241 Le Printemps Caen : 28, rue St Jean 14000 Caen - Tél: +33(0)231 156 550 Le Printemps Deauville: 104, rue Eugene Colas 14800 Deauville - Tél: +33(0)231 882 183 Le Printemps Parly 2: Ccial Avenue Charles de Gaulle 78140 Le Chesnay Le Printemps Nancy: 2, Avenue Foch 54000 Nancy - Tél: +33(0)383 329 610 Le Printemps Rouen: 4, rue du Gros Horloge 76000 Rouen - Tél: +33(0)232 763 232 Le Printemps Velizy 2: Ccial Velizy 2, Avenue de l’Europe 78140 Velizy - Tél: +33(0)134 886 600 Bon Marché: 24, rue de Sèvres 75007 Paris - Tél: +33(0)144 398 000 Franck & fils: 80, rue de Passy 75016 Paris - Tél: +33(0)144 143 800

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Shop Spain C/ Jorge Juan, 12. Local F28001 Madrid - Tél: +34 914 35 3814. Corners Spain El Corte Ingles - CastellanaRaimundo Fernández Villaverde, 79.28003. Madrid. El Corte Inglés - Serrano -C/ Serrano, 70.28001 Madrid El Corte Inglés - Barcelona -Centro Comercial L´Ila Av.Diagonal, 545. Barcelone

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Show Room 52/54 rue des Tournelles 75 003 Paris tél: +33(0)145 081 415 - fax: +33(0)142 361 273 email: [email protected] www.ba-sh.com French Press Office: Jean-Marc Fellous +33(0)142 332 033 International Press: [email protected] France wholesale contact: [email protected] International wholesale contact : [email protected]