Competitive Intelligence a national priority for all the Nations Political will of the decision makers Information Æ idea Æ action Æ R&D Æ
money
Part 1 Increasing the GNP Part 2 An example
Henri Jean-Marie Dou
[email protected] http://www.imcsline.com Jakarta, February 2, 2006
Extract from the Straits Times (Singapore), Friday, January 27th 2006 From Davos, Switzerland
“Harvard University president Lawrence Summers described as one of the most important moments of history: Asia’s new economic might. What is happening in India and China … the integration of the fourth–fifths of the world where people are poor with the one-fifth of the world where the people are rich, has the potential to be one of three most important economic events in the last millennium, alongside the Renaissance and the industrial revolution”.
Indonesia should participate to the growing might of Asia
Competitive Intelligence leads you to the Knowledge Era A fundamental program for Indonesia Globalization Competition Imaterial Capital Tacit Knowledge Internal and external developments …..
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Developed Countries
World of Knowledge Immaterial Intellectual Capital Rupture innovation
Competitive Intelligence
Education Growing awareness in CI National priority National « think tanks »
Increase the benefit of their natural ressources. Create more added value products. Benefit from foreign direct investments FDI.
Developing Countries
The cycle of Intelligence CEO Vision - Strategy - Questions
Strategic information products
Formal and Informal Sources
1 - Collect
4 - Understand Experts
SWOT
Information system
2 - Management Data bases, Intranets..
3 - Analyze Automatic or Manually, software
The example of South Korea In 1962 the GNP of South Korea was of 87 US$ per capita In 1997 it was of 10550 US$, the growth rate during this period being established in the average of 8%
A change in technologies and products: 1960: wigs, toys, reinforcing plate, clothing 1970: ships, steel, electronics 1980: video tape recorders, electronic communication systems automobile industrial facilities. 1990: television high definition, multi-media, communication systems cellular,
1962: export 42 million dollars 1999: export 143 billion dollars
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South Korea These objectives were achieved by the development of a global system of information, by the strategic technological choices, by the creative imitation, the organization of the technology transfer by scientific and technical education, a better knowledge of the external markets, by the improvement of quality, Thus
implementing the guiding principles competitive Intelligence
Competitive Intelligence for developing countries Strategic vision (added value, FDI)
Export A Capital Immaterial
IC Immaterial Capital (IC) of the Nation (Tacit, Intangible Knowledge) IC decrease
IC remains egal
We aim to Increase IC
Need to equilibrate the Trade balance
Import B
IC increase
For Indonesia, this is the valorization of the natural resources (strong added value products) which will ensure a long term revenue to create a National Intellectual Capital.
End of Part I Discussion
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Example of solution One product among hundreds from the Coconut
Technology Watch and Innovation, creation of added value products The state of the art in Coconut R&D Concept, Methods, Tools
Concept, what to do with Coconuts ? Method, extensive use of technological information Tools, software, patent analysis
Cretaing kwowledge require human skills and Work flow technology
Political will of the decision makers Information Æ idea Æ action Æ R&D Æ
money
Products and uses from coconuts The use of scientific indicators within the framework of the development of Indonesian Provinces Sri Manullang, Henri Dou ISDM Information Science for Decision Making, n°7, avril 2003, article n° 65 www.isdm.org
Problem: Indonesia produces 26% of the coconuts in the world.
m e.co n i l s i mc
But upon 2036 papers published on the subjects (from Chem. Abst.) Indonesia appears only 3 times !
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Goal: Stimulate the innovative thinking of the students to shift from Tacit and immobile knowledge to innovation
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Material and Method: we used the European Patent Office Database (available free) and the software Matheo Patent to analyze the patent production on coconuts. http://www.imcsline.com
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How does the system works Matheo-Patent www.imcsline.com
Internet European Patent Office Databases: Espacenet or USP
Charts Matrix Networks Ranking Report Updating
Queries
Performing automatic analysis
Creation of local Databases
Step 1 The domain is promissing The number of patents increases
Example one specific search on coconut = 1300 patents
Example what is a Patent A patent is the protection of an Invention for at least 17 years in one or several countries. Patents are a Unique source of information. A Patent is taken by a company: The Applicant, the invention is made by inventors. Patents have a several Unique Numbers PR priority, AP … The field of Technology is indicated By the IPC (International Patent Classification). Patent have a first Page (bibliographiuc data), an Abstract, the Claims, drawings and they are available in full text. For English countries patents as well as For PCT (World Patents) the text is In english. For Others it is in the Country language. Patents may be Extended to various countries. To take An international patent may cost several thousand dollars. Indonesia as Indonesian Patents (PR) But no patent extended in other countries.
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A simple search with Matheo Patent of the patents prior to 1995. Step
2
Subject: coconut
1988 Public domain
tep 3 echnological hoices
Other Patents detected during the same analysis. At least 20 other are available! 1991
Step 3
1986 Public domain
1992
Competitive Intelligence in Philippines ACTION STEP 4 Information Æ idea Æ action Æ R&D Æ
money
176 million US $ estimated market with China Did you know that the Philippines' coconut geotextile ( a.k.a.coconet) for soil erosion control has been chosen as one of the 12 finalists in Newsweek and BBC's (British Broadcasting Corporation) World's World Challenge? The World Challenge is basically a competition/search designed at identifying groups or individuals all over the world whose projects have contributed great impact at grass roots level. A documentary about Philippine Coconut geotextile or Coconut industry will be shown on the BBC World cable channel on September 24 around 8:30 GMT and will also be featured in the August 29 special issue of Newsweek.
Another example: Philippine sold 300 m3 (18 containers) of raw coconut fibers to China: 56000 US$
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CHINA EXTENDS $100-MILLION LOAN TO DEVELOP RP COCONUT INDUSTRY MANILA, March 3, 2004 (STAR) By Rocel C. Felix - The state-controlled China National Technical Import and Export Corp. (CNTIC) is extending a $100-million soft loan facility for the Coconut Commodity Development Project (CCDP) of the Philippine Coconut Authority (PCA). "The loan should bolster the local coconut industry’s efforts to develop value-added products for the export market," PCA Administrator Danilo Coronacion said. The CNTIC and the PCA signed recently a memoradum of understanding to facilitate the issuance of a guarantee by the Philippine government. "A big bulk of the loan will be used for the development of some 400,000 hectares of our coconut lands to enable us to commercially produce geotextiles, coco-peat and other high-value coconut products for export to China for anti-desertification and soil erosion applications," Coronacion said.
China Seals Deal to Buy Textiles Made of Coconut Philippine Daily Inquirer
SORSOGON CITY-Good news for all coconut farmers. China has committed to import geotextile, a product derived from the coconut husk, from the Philippines as part of the agreement between the two countries for the implementation of the Nucleus Farm Development Project (NFDP). This was disclosed by Philippine Coconut Authority administrator Danilo Coronacion here recently based on a taped record of his meeting with PCA and Department of Agrarian Reform officials in the Bicol region. The NFDP is a joint effort of the DAR and the PCA. Coronacion said China made an initial order of geotextile measuring about six million square meters to be used to control erosion in Beijing as part of its preparation for the 2008 Olympics. Erosion affects almost 240,000 hectares of land in China yearly, according to the PCA Official. He said the Phfllppin6s has 3.1 million hectares of coconut land t at produces 12.5 billion coconuts yearly, from where one million metric tons of coconut husks can be used to produce geotextile. The NFDP is estimated to cost $100 million.
Competitive Intelligence in Thailand An example from strategic information analysis How to prepare strategic information for expert evaluation and for action !
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The search for strategic Information is not limited to coconut but it can be extended in all areas of development. Example here with the Pharmaceutical Industry.
Example Matheo Pharma Medline is the database Used as an information Source. http://www.imcesline.com
Added value creation • New products development, the strategic key points: – Political will and entrepreneurial spirit – Develop interconnected information systems with the necessary facilities – Threshold of Competitive Intelligence specialists – Map the natural strategic resouces which can lead to added value products – Make various global technological analysis – The experts answer the questions asked by the decision makers and provide recommendations
Let us go back to Indonesia Competitive Intelligence is the art to ask the good questions Stevan Dedijer
What to do with Competitive Intelligence ? Oil, gas will not last for ever, Ores like cadnium, chromium… will not last But « green » resources regenerate and can be the base of Indonesia development ! Thank you for your attention
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