Ester Martin

 [email protected]

@ester8701

uk.linkedin.com/in/estermartin

With over 5 years of experience in the online marketing field, I would describe myself as a committed and hardworking, boasting strong technical skills and analytical skills. Main Skills: web analytics, PPC, SEO, email marketing, affiliate marketing, graphic & web design Highlights: trilingual (French, Spanish and English) I am currently seeking an opportunity to further develop my online marketing in an international environment, where challenging work is part of daily life.

Professional Experience Aug -2009 Current job LONDON

Online Marketing Manager (Europe) at Millennium & Copthorne Hotels Responsible for the online marketing channels with the objectives of: growing online market share, improving profitability and increasing revenue with a 7 figure budget (UK market). Management of an online marketing executive. Main Responsibilities:  Manage web content and analytics (24 Websites in 2 languages, English & French) - Web analysis and reporting of site metrics (Omniture - Site Catalyst) - Coordinate implementation of new web capabil ities  Monitoring and analysis of PPC and remarketing campaigns (manage external agency) - Identify relevant customer journeys and produce landing pages to maximise ROI  Manage SEO strategy and activities with agency/developers - On-page recommendations (meta tags, keywords, internal link structure) - Advise on web developments to improve accessibility by search engines  Responsible for the launch of a new regional affiliate programme (TradeDoubler) - Introduced tiered payment and online voucher scheme  Creation, plan and report of email marketing campaigns  Coordinate brand new web launch in June 2012 - Project managed new hotels new photography - Input on web new features and design - Input on usability features - Input on site structure for the UK market Key Accomplishments    

Apr - 2008 Jul - 2009 LONDON

Achieved an overall year on year increase of 15% in revenue PPC: decreased Cost of Sale from 18% to 8.5% while increasing revenue by 20% Affiliate Marketing: increased year on year revenue figure by 20% Email marketing: increase open rate from 8% to 18%, and CTR from 1% to 4%

Account Manager (display advertising) at Microsoft Advertising Managed the day-to-day relationship with EMEA based publisher clients including: Antevenio, Web Financial Group, Publiseis, Confidencial, SUP, Edidomus, Arcus, Edizioni Master.  Achieved top position (20%) on the employee performance rank model 20:70:10  Project Manager for new client/new campaign implementations: - Identify all required steps for successful implementation - Establish project plan and schedules - Provide training to clients on ad server utilisation where necessary  Identify new opportunities in order to increase revenue from partners purchases  Ad hoc campaign management: scheduling, optimising, monitoring and reporting 1

 Lead regular client meetings to review operational status, including onsite client visits. Apr - 2006 Apr - 2008 (MADRID)

Marketing Manager at EBP Business Software (online & offline marketing) Responsible for the online and offline marketing activities through an integrated strategy of both channels  Responsible for content of the website  Web analytics – Webtrends and Google Analytics  Responsible of the creation and delivery of e-mail campaigns, HTML creation, data segmentation and post campaign evaluation  Manage PPC campaigns focusing on driving traffic to the website  Manage the creation, development and production of catalogues, brochures, flyers, and direct mail materials  Created and implemented press media campaigns  Manage marketing strategy in high-profile retail firms such as Fnac and PC World

Sep - 2005 Apr - 2006 PARIS

Marketing Executive at Direct One, Advertising and direct marketing agency Assisting project manager on the creation of direct marketing campaigns materials and coordination of logistics with clients.  Contributed to the creation of campaign briefs  Coordinated production of campaign’s direct mail materials which involved supplier liaison and proofing of final copy and design  Responsible of supplier negotiations

Education 2005-2006

Master’s Degree in Relational, Interactive and Direct Marketing

2000-2004

Master’s degree in Advertising and Public Relations , Basque country University Exchange student program in Bordeaux, FRANCE – 2003-2004

June 2000

Selectividad (equivalent to A ‘level), with Merit

Languages June 2004  Sept 2003 

English: Advance Advantaged English Course (2002-2003) FIRST (First Certificate Exam)

Sept 2005

French: bilingual DELF1 (official French language proficiency diplomas ) (A1, A2, A3, A4) Madrid Spanish: Native tongue

IT skills Online marketing tools:  Webtrends, Google Analytics, Omniture (Site Catalyst)  Google AdWords  AdManager for display campaigns trafficking (Atlas)  EmailVision (ESP)  Brand Karma, ReviewPro (Online Management Reputation)

2

Web development and design tools  HTML (Advance)  Dreamweaver (Advance)  CSS (Intermediary)  Open CMS (Advance)  Photoshop (Advance)  Illustrator (Intermediary)