EXPERIENTIAL URBAN OASIS
URBAN OASIS
URBAN OASIS
A HUB DESTINATION
BIKE LOAN AND POP-UP GUEST SERVICES
MUSICAL ESCAPADES
MUSICAL ESCAPADES
ARTIST WAXHEAD CHILDREN PLAYGROUND DOG-FRIENDLY DESIGNATION WORKSHOPS
URBAN OASIS
KEY TOUCH POINTS - EXAMPLES
URBAN OASIS
KEY TOUCH POINTS - EXAMPLES
NEWSLETTER
FACEBOOK
BOOKLET
WEBSITE
URBAN OASIS
ACTIVATIONS / PARTNERSHIPS - EXAMPLES
URBAN OASIS
ACTIVATIONS / PARTNERSHIPS - EXAMPLES
URBAN OASIS
SIGNÉ LOCAL
POP-UP - EXAMPLES MON BISCUIT
FRED
FRED
MON BISCUIT
URBAN OASIS
MEDIA COVERAGE
P = POST | F = FOLLOWER
OVER + 7.6 M REACH MEDIA COVERAGE
FACEBOOK MEDIA COVERAGE
424,000 24 heures – daily 1,000 BabillArt – blog 30,000 Baron Mag – blog 121,000 Boom FM – radio 58,745 Brossard Éclair – weekly, web 70,000 CBC Radio (All in a weekend) – radio 26,200 Carpe Diem – web what to do 30,000 Conseil Jeunesse de Montréal* (twitter and instagram) 279,467 Courrier du Sud - weekly, web 5,200 District 132 – web culture and entertainment 55,895 Evensi – web what do to 7,500 FM 103,3 – radio, interview 266,800 Global The Morning Show – tv (coming) 50,000 InfoCultureBiz – blog 1,698,730 Journal de Montréal - daily, web 88,003 La Métropole - monthly, web 1,000 Les Fils Maudits – blog 44,880 Map Dance – web what to do 8,300 MèreEtFille – blog 2,658,000 Météomédia – site (photos of the day) 3,200 MonEscapade.ca – web tourism 338,903 Nightlife – web culture and entertainment 120,305 Québec Vacances – web tourism 14,995 Quoi Faire Aujourd’hui – web what to do 24,595 Quoi Faire Montréal – web what to do 4,922 Radio-Canada Médium Large (twitter) Radio-Canada Nouvelles – tv, web, major media (coming) 778,100 1,000 Regards sur la ville – blog 7,200/week Tactics – web and newletter, retail industry 67,725 TPL – blog 51,000/month Tourisme Montérégie – newletter, web 2,713,000 TVA Nouvelles – web information major media 925,000 TVA Sucré Salé – entertainment summer tv show (...)
Boom Brossard Éclair Croque Livres District 132 Les Fils Maudits Le Vadrouilleur Urbain Maman boulot dodo Mamanconsomme MèreEtFille Nightlife Ton Petit Look Tourisme Montérégie Marginale et heureuse (...)
INSTAGRAM INFLUENCER COVERAGE 3 p x 30,500 f 1 px 950 f 1 p x 6,680 f 3 p x 1,590 f 1 p x 85 f 1 p x 5,600 f 1 p x 2195 1 p x 10,731 f 1 p x 9,740 f 1 p x 127,000 f 1 p x 48,000 f 4 p x 38,765 f 1 p x 15,184 f
Blogueuse MèreEtFille Blogueuse OHelloBeauty Blogueuse Caroline Vallières Blogueuse Marginale et heureuse Blogueuse Marie-Noëlle Marineau Blogueuse TPL Josianne Blogueuse InsideStephanie’sCloset Chanteur PeterHenryPhillips Confondateur Pyramid Films RichDestiny Influençeuse Audrey Durocher Influenceur DavidLauzonOd Influenceur fitness Dave0902 Mannequin KarineSavage Musicien Mksfreitas TroubleBro YouToubeuse ArianeBissonnette (...)
1,175 f 1,297 f na 3,782 f 2,175 f 22,600 f 3,319 f 1,537 f 8,120 f 22,300 f 2,221 f 4,321 f 3,312 f 992 f 31,400 f 3,000 f
URBAN OASIS PROTAGONISTS FACEBOOK COVERAGE Artiste Nagie Clinique Skins Fleurs Jean Guillet & Cie Hôtel Alt Indigo Laser Game Evolution Lululemon Nagie SkySpa Tai Chi Club (...)
*strategic approach > the theme of public spaces is at the center of their agenda
9 p x 938 f 2 p x 68 f 4 p x 902 f 2 p x 1,170 f 4 p x 595 f 11 p x 2,440 f 1 p x 4,600 f 10 p x 970 f 9 p x 34,440 f 4 p x 1,150 f
*tracable data
URBAN OASIS
MEDIA COVERAGE - EXAMPLES
URBAN OASIS
MEDIA COVERAGE - EXAMPLES
URBAN OASIS
ARTIST SOCIAL MEDIA - EXAMPLES
URBAN OASIS
SOCIAL MEDIA - EXAMPLES
URBAN OASIS
KEY RESULTS NEW PEDESTRIAN GATHERING PLACE The Urban Oasis 7,620 m2—25,000 sq. ft.
ENHANCED SHOPPING EXPERIENCE +3.1% in monthly average sales
CULTURE 24 free shows 8 weekends
INCREASED PRODUCTIVITY AND CUSTOMER ENGAGEMENT +4.3% in monthly average productivity (sales per sq. ft.)
ACTIVATIONS +60 tenant and brand activations
INCREASED CONNECTIVITY AND TRAFFIC +26.3% monthly average in traffic
DIGITAL 61K newsletter openings ~219K website hits +4% followers on FB 50 FB posts yielding 286K reach 152K interactions
URBAN OASIS
COVERAGE 7.6M media reach and social media reach
ROI 315% in advertising 490% in PR and social media 259% in sales POP-UP STORES 3
