Lessons Learned from 15 Years of Operations ... - Semantic Scholar
Bouygues e-lab, 40 rue Washington, 75008 Paris,. {tbenoist,fgardi,ajeanjean}@bouygues.com. Bouygues' corporate operations research team (the âBouygues ...
Lessons Learned from 15 Years of Operations Research for French TV Channel TF1 Thierry Benoist, Fr´ed´eric Gardi, Antoine Jeanjean Bouygues e-lab, 40 rue Washington, 75008 Paris, {tbenoist,fgardi,ajeanjean}@bouygues.com
Bouygues’ corporate operations research team (the “Bouygues e-lab”) has been working with this industrial group’s various subsidiaries, including the leading French TV Channel TF1, for the past 15 years. This article presents the achievements obtained with this advertisement broadcaster and tries to identify the practical keys to success in this partnership. In particular, best practices for managing OR projects are pointed out and explained. The selected projects cover the internet and television businesses. They gave TF1 a competitive advantage by allowing them to provide quicker and better answers to advertisers’ requests, in addition to a better usage of its limited and perishable airtime inventory. The induced increase of revenue for TF1 is estimated at e20 million per year. Key words : media & advertisement; sales & marketing; revenue management; OR project management. History :
This series is based on work funded by Canada's International Development Research Centre. (IDRC) and the UK's Department for International Development (DFID) through the. Collaborative Adaptation Research Initiative in Africa and Asia (CARIAA). CARI
Language Resources Extracted from Wikipedia. Denny Vrandecic. AIFB, Karlsruhe Institute of Technology (KIT). 76128 Karlsruhe, Germany and Wikimedia ...
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