Business Policy Syllabus and general details Module 0
MBA 698 2009
Business Policy - Pierre-Yves Benain Copyright
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Course outline
M0 : Syllabus and general details M1: Introduction to Strategy M2: Strategic Positioning M3: Strategic Choices M4: Strategy into Action M5: Lets recap
Business Policy - Pierre-Yves Benain Copyright
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Course Objectives
Introduce the concept and practice of Strategy – The Strategic Management Process
Recognise and discuss major activities related to Strategic Management Investigate major Strategic Activities in detail Analyse specific cases and reports how Strategic Management Process is really experienced and applied
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Who are you….?
……………
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Contact
Pierre-Yves Benain Head of Product Line Integration Services SITA Product Management
Contact
– Tel office: +41 22 747 6577 – Mobile: +41 79 615 58 43 – Email:
[email protected]
Business Policy - Pierre-Yves Benain Copyright
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Rules
No moaning in the back saying nothing No smoking No mobile phones Ask questions 2 breaks per session
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Required Book, Slides & Case Studies Book Crafting and Executing Strategy The quest for competitive advantage Concepts and cases Authors: Thompson, Strickland, Gamble
Case Studies in class and Home Work Assignments From the book Others distributed in class Preparation in group
Slides for the course (electronic versions) go to http://pierre.benain.free.fr
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Examinations and Rating
Case Studies and Work Assignments – In groups – Groups rotate for presentation – All case studies and discussions contribute to rating
These can be – Specific reading for class discussion – Case Study and class discussion – Small Research topic (web, …) and class discussion
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Examinations and Rating
Mid Term Exam – session 5 – Case study and/or questions – 3 hours – Open book – course authorized – No computer authorized
Final Exam – – – –
Strategic Analysis Power Point report to be delivered by session 10 the latest Oral presentation Subject distributed in class by session 1
Rating – – – –
Class participation and attendance Case Studies and Assignments Mid Term Exam Final Report and oral presentation
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End of Module 0
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