M0 Business Policy - Outline .fr

Business Policy. Syllabus and general details ... M4: Strategy into Action. ▫ M5: Lets recap ... Case Studies in class and Home Work Assignments. From the book.
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Business Policy Syllabus and general details Module 0

MBA 698 2009

Business Policy - Pierre-Yves Benain Copyright

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Course outline      

M0 : Syllabus and general details M1: Introduction to Strategy M2: Strategic Positioning M3: Strategic Choices M4: Strategy into Action M5: Lets recap

Business Policy - Pierre-Yves Benain Copyright

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Course Objectives 

Introduce the concept and practice of Strategy – The Strategic Management Process







Recognise and discuss major activities related to Strategic Management Investigate major Strategic Activities in detail Analyse specific cases and reports how Strategic Management Process is really experienced and applied

Business Policy - Pierre-Yves Benain Copyright

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Who are you….?

……………

Business Policy - Pierre-Yves Benain Copyright

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Contact



Pierre-Yves Benain Head of Product Line Integration Services SITA Product Management



Contact

 

– Tel office: +41 22 747 6577 – Mobile: +41 79 615 58 43 – Email: [email protected]

Business Policy - Pierre-Yves Benain Copyright

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Rules     

No moaning in the back saying nothing No smoking No mobile phones Ask questions 2 breaks per session

Business Policy - Pierre-Yves Benain Copyright

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Required Book, Slides & Case Studies Book Crafting and Executing Strategy The quest for competitive advantage Concepts and cases Authors: Thompson, Strickland, Gamble

Case Studies in class and Home Work Assignments From the book Others distributed in class Preparation in group

Slides for the course (electronic versions) go to http://pierre.benain.free.fr

Business Policy - Pierre-Yves Benain Copyright

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Examinations and Rating 

Case Studies and Work Assignments – In groups – Groups rotate for presentation – All case studies and discussions contribute to rating



These can be – Specific reading for class discussion – Case Study and class discussion – Small Research topic (web, …) and class discussion

Business Policy - Pierre-Yves Benain Copyright

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Examinations and Rating 

Mid Term Exam – session 5 – Case study and/or questions – 3 hours – Open book – course authorized – No computer authorized



Final Exam – – – –



Strategic Analysis Power Point report to be delivered by session 10 the latest Oral presentation Subject distributed in class by session 1

Rating – – – –

Class participation and attendance Case Studies and Assignments Mid Term Exam Final Report and oral presentation

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Business Policy - Pierre-Yves Benain Copyright

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End of Module 0

Business Policy - Pierre-Yves Benain Copyright

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