mona gonsai

[email protected], fresh food retail store. Client: Heritage Group, Hyderabad. Heritage group has started a chain of retail stores that focusses mainly on home delivery of ...
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Portfolio mona gonsai

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integrated branding brandbook retail identities exhibition calendars

PORTFOLIO | mona gonsai | 2007

INTERGRATED BRANDING

Branding for Brbee Pvt. Ltd. Client: Sanat Products, Himachal Pradesh Brbee is the premium brand that produces one of the most expensive, rare monofloral honey and honey products for domestic and export markets. It was a great opportunity to work on this new launch right from the scratch. This includes research, naming, product positioning and realising the brand. Millefiorii is the sub brand created for Indian markets.

PORTFOLIO | mona gonsai | 2007

INTERGRATED BRANDING

PORTFOLIO | mona gonsai | 2007

INTERGRATED BRANDING

PORTFOLIO | mona gonsai | 2007

INTERGRATED BRANDING

PORTFOLIO | mona gonsai | 2007

INTERGRATED BRANDING

PORTFOLIO | mona gonsai | 2007

INTERGRATED BRANDING

PORTFOLIO | mona gonsai | 2007

BRAND BOOK

Annasimona Brandbook Client: Annasimona, Mumbai & U.S. Annasimona is a premium lifestyle, home furnishing brand. This export house is going retail and competing with labels like Armani and versace. Here are few excerpts of the brand book which defines the brand colours, season colours and the graphic language. This is again a full service branding project.

PORTFOLIO | mona gonsai | 2007

BRAND BOOK

PORTFOLIO | mona gonsai | 2007

SPRING GREEN E

AUTUMN ORANGE E

RETAIL BRANDING

Retail Branding for Mom n me Client: Manjeera Builders, Hyderabad We developed entire identity systems for the specialised mall for mothers and kids. The scope of work included naming, identity, collaterals, systems signage and environment graphics.

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

momnme

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

[email protected], fresh food retail store Client: Heritage Group, Hyderabad Heritage group has started a chain of retail stores that focusses mainly on home delivery of all kinds of fresh edibles. We did entire retail branding excersice from naming, developing identity, collaterals, packaging for private labels, uniforms, store layout, signage, store furniture, store interiors to supervise launching of the stores with necessary guidelines.

Naming The name signifies fresh as well as today’s IT culture where everyone wants serives at the door step with just one phone call. The name [email protected] is also very generic and provides flexibility to add the location/task with it. For eg. it gives the possibility to wirte [email protected] vikrampuri if it is located at vikrampuri, Hyderabad. Whereas for home delivery it could be simply used as [email protected]

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

RETAIL BRANDING

PORTFOLIO | mona gonsai | 2007

EXHIBIT GRAPHICS

Zebaaish, The Traditional Jewellery Pavillion Client: National Institute of Design. This is a project to design exhibition graphics for for the Filigree jewellery exhibition. NID displayed an exclusive jewellery collection in Mumbai. Ornamental forms inspired from the jewellery were used as the graphic elements to give a very rich and elegant look.

PORTFOLIO | mona gonsai | 2007

EXHIBIT GRAPHICS

PORTFOLIO | mona gonsai | 2007

EXHIBIT GRAPHICS

PORTFOLIO | mona gonsai | 2007

EXHIBIT GRAPHICS

PORTFOLIO | mona gonsai | 2007

IDENTITIES

Corporate Identities 1. 22nd Concovation, NID 2. Eucalyptus, Home furnishings, Hyderabad 3. Otv, Orissa television 4. Jai Research Foundation, Vapi 5. Construction Catalysers, Pune 6. QED, IT company, Pune 7. Discover 6 Sigma, Delhi 8. Geo Fitness Spa, London & India 9. Vira Technologies, Singapore

PORTFOLIO | mona gonsai | 2007

IDENTITIES

PORTFOLIO | mona gonsai | 2007

CALENDAR

Typographic Calendar 04 Project at NID This calendar was an experiment to play with typography. It aimed to use type to documen sound and the essense of the space on a 2d surface. Highly remarkable food eating places of Ahmedabad were captured to showcase the essence of different soundscapes.

PORTFOLIO | mona gonsai | 2007

CALENDAR

PORTFOLIO | mona gonsai | 2007

CALENDAR

PORTFOLIO | mona gonsai | 2007

CALENDAR

PORTFOLIO | mona gonsai | 2007

CALENDAR

Tribute to film makers Client: Talking Pictures This calendar was aimed to make a collector’s item for audience who has special interest in cinema. Designing two series of calendar has been great fun. Part one was focused on Film Makers and part two on their films. Each spread is treated like a poster depicting the essence of the film and the film maker’s style.

PORTFOLIO | mona gonsai | 2007

CALENDAR

PORTFOLIO | mona gonsai | 2007

Mona Gonsai

Address 201, Sky Heights, Opp Sunshree Gold, NIBM Road, Kondhwa, Pune. 4110048. INDIA

Qualification +91 9890398842 Professional Diploma Program In Graphic Design {1999-2004} [email protected] National Institute of Design, Ahmedabad. Date of Birth Diploma in Commercial Art {1996-1999} 29th September 1978 Govt. Girls Polytechnic, Surat. Professional Experience  emon Design Pvt Ltd., Pune; Maharashtra. INDIA {www.lemondesign.co.in} L December 2004 - Present

Designation at Lemon- Head Graphic Design. I lead projects from basic research, conceptualization to completion. My work also includes managing clients, writers, illustrators and printer /vendors. Work individually and collaboratively accross disciplines like Branding, Packaging, Signage, Retail, Exhibits, Product, Interactive and GUI for diverse clientele. Final detailing and finishing touch is my forte.

My Tools Adobe Illustrator CS2 | Adobe Photoshop CS2 | Adobe Indesign CS2 | M S Word M S Powerpoint | and anything that can be apt for the work

Language I Know Hindi, Gujarati and English.

I Believe in 1. Patience 2. Simplicity 3. Hard work

My Strength My strength lies in creating a crisp and refined end product.

PORTFOLIO | mona gonsai | 2007

Clients - Lemon and mine Otv, Orrisa Patni Computers, India Heritage Foods, Hyderabad Kellogs India, Mumbai NID, Ahmedabad Aditya Birla Group, Mumbai Eucalyptus Home Furnishings, Hyderabad QED, Pune TCS, Pune Wipro, Pune Annasimona, Mumbai Textrade India Ltd., Mumbai SKF India Ltd., Pune Seven Entertainment, Mumbai Anubhav Sinha Productions, Mumbai Owens Corning, Pune Cummins, Mumbai Sanat Products Pvt. Ltd., HP Jai Research Foundation, Vapi Geo Fitness Spa, London Frazer and Haws, Mumbai Manjeera Builders, Hyderabad

When I

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things I wish they were only beginning...