SEVERINE HA
DIGITAL PROJECTS COORDINATOR AVAILABLE IN 3 MONTHS
A positive, fast-learner and reliable individual with full professional proficiency in French and English. Able to approach tasks logically through strong analytical, problem solving and numerical skills along with great attention to detail and good sense of aesthetics and design. Seeking a new challenge and opportunity to learn and develop new skills in a fast-paced digital environment. Looking for a young and dynamic digital profil to join your team? Feel free to contact me:
[email protected] or +33 (0)658929647
EXPERIENCE DIGITAL & INTERNATIONAL PROJECTS COORDINATOR
DATAWORDS (Paris), agency specialized in deployment of international digital strategy and content
[from May 2016]
Part of the international production team, I am currently in charge of: ▶▶ supervizing the CHANEL’s and L’OREAL’s projects for more than 10 countries, I liaise with the developers, the webmasters, the translators and the client to ensure smooth implementation of the localised content. ▶▶ localizing digital content, more than translating content, it is adapting content for each market considering their culture, their habits, their trends. The scope of the project can be a whole website, moodboards, online marketing campaigns, video subtitles, newsletters, through different platform such as Salesforce Commerce Cloud (formely Demandware), Hybris, CQ5, VisualSub Sync and by using HTML, CSS, JS. ▶▶ webmastering of l’OREAL brands’websites : managing the e-catalog, creating landing pages, setting up offers and marketing campaigns.
ONLINE MARKETING EXECUTIVE
CLUB MED UK (London), the world specialist of all-inclusive and up-scale holidays
[from June 2015 to February 2016]
Part of the NMEA digital & marketing team: ▶▶ Defining and implementing content on clubmed.co.uk and clubmed.se to reflect business priorities and market trends ▶▶ UX improvements resulting in the overall website bounce rate declining by -24% YOY to 30.76% ▶▶ Responsible for eCRM planning and execution (targeted emails & SMS campaigns) in-house generating £344K in revenue (7% of total online revenue) ▶▶ Conversion rate for emails campaigns increased +44% YOY to 0.59% ▶▶ Providing daily, weekly, monthly and ad hoc reports to key stakeholders in the business ▶▶ A part of the team that delivered record online sale during Black Friday and Cyber Monday (£352K revenue in 4 days) ▶▶ Creative briefing and management of online elements: mini-sites, emails, landing pages, HP, etc ▶▶ Trouble shooting and reporting website issues to the IT team ▶▶ Ongoing analysis of online channels and website performance
DIGITAL PROJECTS COORDINATOR
CLUB MED HQ (Paris), the world specialist of all-inclusive and up-scale holidays
[from November 2014 to February 2015]
Part of the FBS marketing team: ▶▶ Managing online content on desktop, mobile site and app: create HP, landing pages,.. ▶▶ Successfully launched the store locator: agence.clubmed.fr according to the different Club Med agencies expectations, with UX in mind ▶▶ Monitoring web creatives: display banners, event formats, cinemagraphs,.. ▶▶ Optimizing the website for natural search
CRM & SOCIAL MEDIA EXECUTIVE
Shopmium (Paris), a promotional marketing agency specialized in m-couponing Part of the Marketing & Operational team: ▶▶ Responsible for eCRM planning and execution emails and notification campaign ▶▶ Managing Social media (Facebook & Twitter) - daily updating with new content ▶▶ In charge of the customer relationship management with client satisfaction in mind. ▶▶ A part of the team that delivered the Help Center: shopmium.desk.com ▶▶ Managing subcontractors to secure the best quality of coupon clearing
[from March 2014 to September 2014]
MARKETING & COMMUNICATION ASSISTANT Education First (Paris), the international leader in study abroad
[from October 2012 to May 2013]
Part of the Marketing France Direction: ▶▶ Managing the Ambassador program, aimed at increasing the word of mouth and customers’ loyalty ▶▶ Point of contact of the ambassadors: organizing meetings, creating competitions, setting up incentives, managing ambassadors’ account ▶▶ Organizing exhibitions and shows - from prospecting suppliers to coordinating the sales ▶▶ Managing the social media and animating the community to increase fans’ engagement
EDUCATION
2015
MASTER DEGREE IN E-COMMERCE Paris Est Creteil University Studied subjects: Social Media, SEO, SEA, CRM, Affiliation, Website development, Project management, E commerce law, Cybersecurity ...
2013
BACHELOR DEGREE IN TOURISM AND IT Paris Est MLV University Studied subjects: Social media, Online Marketing, CRM, Management, Photoshop, Computer skills, Geography, ...
2012
TWO-YEAR UNIVERSITY DEGREE IN MARKETING AND SALES Paris Descartes University Institute Studied subjects: Communication, CRM, Operational Marketing, Strategic marketing, Management, Finance, Law, ..
2010
HIGH-SCHOOL DIPLOMA MAJORING IN SCIENCES Claude Monet High-school in Paris
COMPUTER SKILLS
LANGUAGES
OFFICE SUITE Word • Excel • Powerpoint • Publisher
FRENCH native speaker CANTONESE mother tongue
WEB LANGUAGES + CMS HTML • CSS • JS • Wordpress • BroadVision • Demandware / SalesForce Commerce Cloud • Hybris • CQ5 • Git
ENGLISH full working knowledge Courses abroad: Toronto, Canada • London, UK + professional experience in London, UK
CRM SOFTWARES Neolane • Salesforce • Mailchimp • Carma
MANDARIN conversational level Courses and internship abroad: Beijing, China + professional experience in Beijing as a commercial assistant in a travel agency
DATA ANALYSIS SOFTWARES Omniture (Adobe) • Google Analytics • QlickView IMAGES & VIDEO EDITORS Photoshop • Indesign • Photofiltre • Gimp • VisualSub Sync • After effect
SPANISH university level
INTERESTS TRAVELING
Hong Kong, Bejing, Shanghai, Toronto, London, Barcelona, Lisboa
MUSIC
Playing the piano for 12 years
FASHION/BEAUTY
Following trends in magazines, blogs and social media
VOLUNTEER WORK
Collecting funds for the relief of Disabled Children (Hong Kong)
REFERENCES Available upon request
[email protected]
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CONTACT DETAILS +33 (0)658929647 • linkedin.com/in/severineha
