Synera Systems revolutionizes the Data Management Market with a

Intelligent Exploration™ suite; a solution created specifically for the needs of the new Internet economy. Synera's solution arrives just in time to capitalize on ...
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SIMO’00 SPECIAL

Synera Systems revolutionizes the Data Management Market with a solution completely adapted for eBusiness “Two out of three European companies are reconsidering their Database technology as a result of e-business.” Madrid, November 7, 2000 - Synera Systems, a global software development company specializing in the development of exploration database software, will launch in SIMO the Intelligent Exploration suite; a solution created specifically for the needs of the new Internet economy. Synera’s solution arrives just in time to capitalize on growing concern over the impact of the Internet on traditional databases. According to the last market study recently presented by Vanson Bourne consultants, the impact of the Internet on traditional databases is one of the elements that worries European companies the most. Companies are making it a priority, to make their databases compatible with the Internet so as to implement their e-business strategies. Along these lines, 30% of those polled are thinking about changing their databases to adapt to the e-market. The Synera Systems solution, the Intelligent Exploration suite, has been designed to optimize the management and control of business on the net, providing significant advantages when compared to other Internet reporting tools. With the Intelligent Exploration suite you can extract knowledge from the information your business generates– in real-time. Just by loading the data you will obtain substantial knowledge from the information created in its portal or on its e-commerce site. Moreover, non-registered users are no longer nonexistent. Rather, they become an important source of information. During the registration process the Synera Systems software analyzes both the people that abort their search and those that complete the registration process. Users are tracked throughout the buying stage so that you can also study the percent of times they do not buy the items they have in their shopping cart. Synera Systems also incorporates data mining tools that allow you to automatically obtain user navigation patterns of a dot-com site, going one step beyond results that can be obtained with Internet reporting applications. Another application for the Intelligent Exploration suite is to analyze the efficiency of e-marketing campaigns. You can evaluate how web banners are working on other sites, as well as track the conversion rate of Internet navigators to registered users or buyers. You can also analyze how efficient search engines are in attracting users to your dot-com.

SIMO’00 SPECIAL The Intelligent Exploration suite does not merely analyze web server logs, but allows you to combine data from any source and analyze all data simultaneously. This way, not only are you analyzing navigation or buying patterns, but you can more easily analyze users in Madrid and Barcelona separately. This tremendous versatility is a major advantage in managing the ebusiness strategy of a company. The new 3.1 version of synera software (November ’00), launched in conjunction with the SIMO’00 technological fair, improves and strengthens the performance and results of the data importing and exporting processes. More links with other sources, automatic verification of the installation of software, and a new format for exporting to html are the main updates to the Intelligent Exploration suite. About Synera Synera Systems (Synera), a leading provider of enterprise business intelligence (BI) solutions, enables global and mid-market companies to turn corporate data into actionable intelligence. Synera’s Intelligent Exploration suite is an easy-to-use analytics application, which is quick to implement because it leverages a company’s existing database infrastructure. Synera’s Intelligent Exploration suite reveals new business opportunities and captures operational savings, thereby providing an immediate return on investment that contributes to a company’s bottom line. Synera also offers the synera Smart developers program to software VARs and OEMs that incorporate powerful analytical capabilities into data management applications. Synera develops partnerships with leading IT consulting firms and technology companies to complement and extend the capabilities of its exploration database technology and solutions.