Integrating CSR Into Management Education in France: The Role of ADERSE By François LÉPINEUX Research Fellow, INSEAD Co-founder and Past-President of ADERSE
European Commission, European 21 February Higher 2006Education for Sustainable Development
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What is ADERSE ? ADERSE stands for: “Association pour le Développement de l’Enseignement et de la Recherche sur la Responsabilité Sociale de l’Entreprise”
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In English: “Association for the Development of Education and Research on Corporate Social Responsibility (CSR)”
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European Commission, European 21 February Higher 2006Education for Sustainable Development
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Presentation of ADERSE z
A French academic association of Management Sciences, founded in 2002
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Currently bringing together more than 150 members from all over the country
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Members are mainly lecturers, professors and doctoral candidates from Universities and ‘Grandes Ecoles’, with some professionals
European Commission, European 21 February Higher 2006Education for Sustainable Development
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ADERSE Conferences z
First Conference: June 2003 in Paris
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Second Conference: October 2004 in Toulouse
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Third Conference: October 2005 in Lyon, co-organized with ISEOR and SIM (AOM)
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Fourth Conference: October 2006 in Bordeaux, co-sponsored by SBE and ISBEE
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Other activities z
ADERSE supports other annual Conferences: “Humanisme et Gestion”, ORIANE, TI France
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A working group has carried on a research on “CSR and the shift in the social contract” a book will be published soon on that issue
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ADERSE also brings its support to three new specialized management journals in the CSR field
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The “raison d’être” of ADERSE z
CSR and its related issues are spreading more and more quickly throughout society
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Very few management education programs deal with CSR in France
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Our country is lagging behind compared to others ADERSE was created precisely to bridge this gap
European Commission, European 21 February Higher 2006Education for Sustainable Development
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The specificity of ADERSE z
ADERSE corresponds to a new field in the process of construction, that is essentially transversal
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Besides, the subject of CSR calls for an opening to other disciplines: social sciences, philosophy, political science, future studies, etc.
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ADERSE is open to all the streams of thought that are linked to CSR in a way or another
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The essential goal of ADERSE z
To increase the ethical, societal and environmental awareness of Universities and Business Schools in France
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To facilitate the embedment of CSR in management education programs
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To foster the emergence of research in this field
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The objectives of ADERSE (1) z
To become an academic resource centre providing information and tools for education and research: - an inventory of existing programs - case studies of companies involved - syllabi and other teaching materials - a list of references and websites
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The objectives of ADERSE (2) z
To favor the two following processes regarding the development of CSR in business education: - the creation of specific courses dedicated to this subject in order to grasp its global and transversal nature - the integration of ethical and CSR-related issues into traditional management courses
European Commission, European 21 February Higher 2006Education for Sustainable Development
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The objectives of ADERSE (3) z
To represent a permanent platform for discussion on the contents and pedagogy of CSR courses
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To bring visibility at the national level and enable professors to bypass traditional frontiers
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To facilitate communication and action with other academic associations working worldwide on CSR
European Commission, European 21 February Higher 2006Education for Sustainable Development
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The objectives of ADERSE (4) z
To generate change in economic and social practices Relationships between academics and other actors such as business-led networks, NGOs, multistakeholder forums… are not only useful, but also necessary to the constitution of the CSR field and to the adoption of CSR business policies
European Commission, European 21 February Higher 2006Education for Sustainable Development
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The objectives of ADERSE (5) z
To overcome the separation that has long prevailed in France between the professional and academic spheres, and to develop a constructive dialogue free of prejudices or ideologies ADERSE has already set up partnerships with ORSE, the Cercle Ethique des Affaires, TI France, and ISEOR
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Conclusion (1) z
ADERSE can represent a lever for change : - in the academic sphere - and beyond, in society at large It plays the role of a spur, of a catalyst, to accelerate the change of mindsets in B-schools
European Commission, European 21 February Higher 2006Education for Sustainable Development
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Conclusion (2) z
Through its efforts to establish linkages with other specialized networks, ADERSE also contributes - to the building up of a new social contract - to the search for the common good ADERSE is open to all forms of collaboration that can help achieve these wider goals as well as its own goals
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