The Role of Emotion in Advertising

The Role of Emotion in Advertising. Morris B Holbrook John O'Shaughnessy. Psychology & Marketing (pre-1986); Summer 1984; 1, 2; ABI/INFORM Global pg.
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The Role of Emotion in Advertising Morris B Holbrook John O'Shaughnessy Psychology & Marketing (pre-1986); Summer 1984; 1, 2; ABI/INFORM Global pg. 45

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